Alex Ortiz Otero
Performance marketing + GTM AI operations
10+ years leading SEO, performance marketing and automation at MSCI, OXXO, Epsilon and more — now designing GTM AI operations: outbound workflows that enrich, qualify and personalize leads at scale, with guardrails and human review built in.
Where I've worked
- MSCI
- OXXO
- Epsilon Media Group
- CEDIM
- CIC.MX
Experience
Leads SEO and digital marketing campaigns for the Index, Analytics and Risk product lines across the Americas and EMEA. Owns the digital journey end-to-end (organic search, email, paid media and content), and applies AI-assisted automation to improve campaign efficiency and reporting.
Led performance marketing and lifecycle campaigns across digital channels to drive customer retention and loyalty.
+ 100% YoY digital revenue (CRO, segmentation, A/B testing)Oversaw growth strategy and execution with a focus on SEO/SEM, CRO, behavioral marketing and UX.
+ 300% traffic & ad revenue: full mobile redesign of abcnoticias.mxDesigned and implemented inbound marketing strategies using HubSpot and automated nurturing workflows.
Lead response time: days → 30 min (workflows + CRM)Developed and optimized paid media strategies across Google Ads, Facebook Ads and Twitter Ads; supported CRM implementation and trained internal teams on automation and reporting best practices.
AI & GTM automation stack
Designs outbound GTM workflows (enrichment, qualification and personalization) with guardrails built in: deliverability, wrong-person outreach, unverifiable claims, and a human review gate before anything sends.
Conversational automation flows (customer service, appointment scheduling) and automated reporting, connecting messaging, calendar and database APIs.
Designs conversational agents with access to external tools (calendars, spreadsheets, document generation) using the MCP protocol to connect the model to business systems.
Lightweight backends for conversational services and automations: version control, scripting and custom APIs.
WhatsApp Business Cloud API for automated customer service, plus the Meta Ads API for performance report automation.
AI-generated ad creatives: synthetic video and voice.
Hands-on across the full Claude ecosystem — Skills and Projects for repeatable workflows, Claude Code for development, Cowork for multi-step knowledge work, Claude Design for rapid prototyping.
Power BI and Looker Studio for dashboards; functional-level SQL.
Alex isn't just a marketer who uses AI tools — he designs and ships GTM AI operations: real systems, not slideware. This chat agent is one example: a containerized Node/Claude backend, DNS, SSL, CORS, deployed and debugged in production. Not a demo. View the code on GitHub
Education & certifications
Education
- MBA & Marketing TecMilenio University, Monterrey — 2024
- B.A. in Financial Administration Universidad del Norte, Monterrey — 2012
Certifications
- Google Ads & Analytics
- HubSpotInbound Marketing & Email Automation
- CXLCopywriting & Messaging Framework
- Executive LeadershipIDEESA
- LinkedIn AdsB2B campaign strategy
Want more detail, or something not covered above? Ask the agent directly, it knows Alex's full background.